1of10
1of10 is a YouTube research tool that flags videos which beat their own channel's subscriber baseline, so you study what actually broke through instead of what just looked big. The guides below explain what it does well, where it stops, and how Instagram creators can apply the same outlier logic to reels.
Curated by Shivank Goura, co-founder of Octupie · Last updated October 14, 2026
What to know about 1of10
- 1of10 judges a video against its own channel's baseline, so a 50,000-subscriber channel hitting 2 million views stands out more than a big channel's routine hit.
- Its toolkit is YouTube-only: a viral score, an AI title and thumbnail generator, and a focused dashboard, with no Instagram, TikTok or LinkedIn coverage.
- 1of10 stops at research, so you still pull out the hook, proof device and CTA yourself and write the script in a separate tool.
- If you publish on both YouTube and Instagram, a YouTube tool and an Instagram tool cover different data, so running both fills a gap rather than duplicating spend.
Common questions.
01Does 1of10 work for Instagram reels?
No. 1of10 is built only for YouTube. Its outlier logic, comparing a video with the channel's own baseline, suits short-form content well, but its data, metrics and title and thumbnail tools are tuned to YouTube. Instagram creators get more from a tool built around reels and Instagram signals like saves, shares to DM and three-second retention.
02Who should pick 1of10 over an Instagram research tool?
Pick 1of10 if you publish mainly on YouTube, already have a scripting workflow you like, and only need the research layer. It also suits established channels where thumbnail testing is the bottleneck. If you publish mainly on Instagram and want research plus a script, Octupie applies the same baseline idea to reels and writes your version in your style.
03Does 1of10 have a free plan?
1of10 sells paid plans rather than offering a meaningful free tier, and plans change, so check its own site for current pricing. When you compare it with other research tools, weigh coverage too: 1of10 handles YouTube research only, so a creator who also publishes on another platform would still need a second tool for that platform.
