Script Templates
Script templates are reusable Reel structures with a hook, a short body and a CTA, where you fill the brackets with your own details. The guide below offers templates for personal brands, coaches, D2C founders and niche creators, plus the word counts and read-aloud edit that keep a filled-in template sounding like you.
Curated by Shivank Goura, co-founder of Octupie · Last updated October 15, 2026
What to know about Script Templates
- Fill every bracket with a specific moment from your own life, since one real detail beats five polished claims.
- Start most scripts aimed at 30 seconds and about 75 words, and only expand when your retention data says it's worth it.
- D2C templates should open with a problem the viewer recognises rather than a product feature, so the Reel doesn't read like an ad.
- Cutting around 20% of a drafted script often improves pacing, because the cuts reveal the structure underneath.
Common questions.
01How many words should a Reel script be?
Match the word count to the clock. At a natural pace of roughly 130 to 150 words per minute, a 15-second Reel needs 30 to 40 words, a 30-second Reel 55 to 85, a 60-second Reel 130 to 150, and a 90-second Reel 190 to 220. If a 30-second draft runs past 100 words, you'll end up rushing the delivery.
02How do I stop a script template from sounding robotic?
Read the whole script out loud before you film and flag every line where you stumble. Rewrite those lines in shorter, simpler phrases, swap formal words for what you'd say to a friend, and write in fragments rather than paragraphs. A line like 'Wait. Actually.' does more for a natural feel than several sentences of polished prose.
03Can AI write Reel scripts that sound like me?
Generic AI tools struggle because they start from a blank prompt with no knowledge of how you talk. Tools that build a persona from your own reels or writing samples, like Octupie, can produce drafts in your style. Refining a draft that already sounds like you takes far less editing than reworking a generic one, and that saving adds up at volume.
